From this weekend Royal Mail will trail a Sunday delivery service, as well as opening 100 of its collection offices, starting within the M25 motorway.
The pilot scheme will see offices open from 12pm to 4pm, with the postal firm aiming to make it easier for shoppers who are not at home through the week to collect their online purchases.
Around 100 Royal Mail offices will open their doors this Sunday while customers in the South East will also be receiving parcels through their doors.
The pilot scheme will take place in London and parts of the South East, with customers able to collect parcels from about 100 offices, while deliveries will be made to addresses within the M25 motorway.
Hauptsache Pink und Glitzer! Marketing-Fachleute verwenden die Geschlechter-Typisierung gerne als universelle Kategorie bei der Segmentierung ihrer Zielgruppen. Produkte für das weibliche Publikum sind daher oft auch Quelle peinlicher Aktionen wie diamanten-besetzter Handyhüllen oder rosa Stifte – deklariert als „für Sie“. Der völlig falsche Weg, meint Gastautor Theo Khoja.
Forget showrooming, a new report suggests that consumers are more into webrooming – that is, researching products online or on mobile before purchasing in-store. L2’s Intelligence Report: Omnichannel, created in partnership with RichRelevance, examines the efforts of 100 retailers to drive customers from clicks to bricks and back again.
The art of customer segmentation and prediction fundamentally depends upon a few undisputable attributes; It’s sexist, ageist, nationist, locationist and most certainly spendist. These stereotypes and assumptions are some of the best tools in a digital marketer’s arsenal when it comes to segmenting audience and modeling behavior. They support marketers in building an image of the customer they are marketing to. This image, built upon slivers of demographic, live and historic data pieced together, helps predict the kind of behavior and actions they are likely to take.
A new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
The research, launched last week by digital think tank L2 and online personalisation company RichRelevance, puts UK high street stalwarts such as Tesco, Sainsbury’s, Selfridges and Marks & Spencer in the laggards’ camp, judged by the lack of ship-from-store services or visible cross-channel inventory.
UK retailers are lagging behind their US counterparts when it comes to omnichannel retail, with their “narrow” focus on click and collect holding back ecommerce growth, according to a new report.
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Unlike “showrooming” where consumers let in-store prices duke it out with discounted online prices, “Webrooming” occurs when consumers research online before shopping in-store. However, many retailers are failing to provide consumers with the resources they need to make Webrooming a seamless affair, and are losing sales in the process.