As consumers continue to demand more personalized e-Commerce interactions, “retailers need to stand out from the crowd and find ways to deliver a unique, exceptional shopping experience,” said Deena Amato-McCoy, Research Analyst at Aberdeen Group, in a Retail TouchPoints feature series about personalization. “The best way retailers can achieve this is to personalize brand interactions to individual shoppers and groups that share similar preferences and/or demands.”
The new RichContent offering from RichRelevance, a provider of e-Commerce personalization strategies, helps retailers deliver these individualized experiences. RichContent uses multiple algorithms to assess e-shoppers’ specific interests based on clicks, searches, social network cues and more, then display the most relevant content in real time. This content includes preferred products, colors and styles; recommendations based on those preferences; videos; and other unique value propositions based on specific consumer behaviors.
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RichRelevance, the company behind personalized online product recommendations for clients including Walmart, Sears and Target, announced it has acquired Avail, a European provider of online merchandising platforms.
According to Venture Beat, the acquisition gives RichRelevance presence in a total of 29 countries and increases its client base to more than 80 companies.
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RichRelevance, a company which provides over one billion product recommendations daily to consumers shopping some of the world’s largest retail brands including Wal-Mart, Sears, Target, Marks & Spencer and John Lewis, has acquired Avail, Europe’s largest provider of online merchandising platforms.
Based in Sweden, Avail serves more than 80 retail clients, including Argos, La Redoute and Halens. According to RichRelevance, the acquisition combines two customer bases to create a global market leader in personalisation for retail – and unifies the companies’ expertise to create the strongest partner to the retail community at a regional and international scale.
Through this acquisition, RichRelevance gains an immediate presence in new countries, including Australia and India. The combined company ranks #1 for personalisation in both the Internet Retailer 500 and Internet Retailer EU250, now with customers in 29 countries worldwide.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, CEO of RichRelevance.
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RichRelevance has bought online merchandising platform provider Avail for an undisclosed sum, in a deal announced this week.
RichRelevance, the San Francisco-based provider of dynamic personalisation, says the move to buy Swedish Avail gives it a global presence and makes it the market leader in personalisation for retail.
“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, chief executive of RichRelevance (pictured). “Global retail is undergoing a sea change and there has never been a more exciting or interesting time to be in the retail sector. Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners’ needs in the EU and across the globe.”
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Online merchants like the idea of being able to recommend products to shoppers based on their profiles and previous purchase history, and two vendors that provide such tools are getting together. RichRelevance acquired Swedish online merchandising platform Avail, which brings 82 new clients to its portfolio and extends its reach deeper into Europe and adds new geographic coverage in Australia and India.
RichRelevance powers personalized shopping experiences for retail brands including Walmart, Sears, Target, Marks & Spencer and John Lewis, and Avail’s retail clients include Argos, La Redoute and Halens.
UK stores must adapt to the rise and rise of digital shopping, or face becoming obsolete. That’s the conclusion that British Land, owner of 29m sq ft of retail space, has come to in recent months. Today we bring you the full story including how it plans, as a major investor in retail property, to counter that threat of obsolescence.
Timely, then, that we also report on TUI Travel’s plans for its Thomson holiday company as it looks to transform its own high street presence for that digital future. Elsewhere in today’s Internet Retailing newsletter, we report on InPost’s plans to roll out a 2,000-strong locker bank network around the UK this year, on RichRelevance’s acquisition of Avail, and on Barclaycard’s use of personalisation to deliver ‘bespoke’ offers to UK shoppers. We also report on judgment day in the Internet Retailing Awards.
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That means that customers of many popular international online retailers may soon begin noticing increased relevance in offered recommendations and more tailored virtual storefronts based on their shopping preferences and habits.
RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to customers. It delivers over one billion product recommendations daily and the company boasts a client base that includes Walmart, Sears, and Target.
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RichRelevance has acquired Avail, Europe’s largest provider of online merchandising platforms. This acquisition creates the undisputed global market leader in personalization for retail, bringing 82 new clients and expanding our geographic footprint deeper in EU, and into Australia and India.
To hear a few words from CEO David Selinger and Avail CEO Pontus Kristiansson on the acquisition, please view the video here:
View the press release here.