SALT LAKE CITY, March 20, 2013 /PRNewswire/ — Overstock.com, Inc. (NASDAQ: OSTK) has renewed its longstanding relationship with RichRelevance, a leader in dynamic personalization for commerce. RichRelevance’s enhanced personalization capabilities and product recommendation innovations help Overstock.com provide a superior shopping experience that adjusts in real time as customers shop and explore. As a result, Overstock.com customers make informed purchasing decisions quickly and conveniently…
The passing of Jody Sherman stirred something deep within my soul. Jody was a friend, but not a close friend. Definitely not close enough to explain the degree to which I felt saddened. I still do not know Jody’s situation sufficiently to draw any conclusions or even analogies, but I have spent the past weeks reflecting on my own dark nights as a startup founder, and want to issue a call to arms to the entire startup community to recognize this challenge, its pervasiveness, and the opportunity it presents before us…
“Darren Vengroff, Chief Scientist at retail personalisation specialist RichRelevance, says BI and analytics will not just be more important, it will be essential to running a successful organisation. “As more data becomes available and the cost of deriving insight from the data continues to drop, organisations that don’t use it will simply not be able to compete,” he says.”
Amazon.com pioneered the you-bought-this, you-might-like-that and the people-who-bought-X-also-bought-Y online sales approach. Now the key people behind Amazon’s technology, who founded software-as-a-service personalization engine RichRelevance five years ago, are driving more than a billion product recommendations each and every day for six of the top ten U.S online retailers…
After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy. She usually headed out to the stores as she did not care much for online shopping.
That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows users to “pin” images to online bulletin boards based on their interests and to follow others. Bijoch says she has found all sorts of things that she bought after seeing them on Pinterest, from great kitchen tools on CrateandBarrel.com to clothes at Asos.com.
“I’m probably spending more now. I’m on the couch at night, after having two glasses of wine,” Bijoch says, but she has no regrets. “I tell everyone that Pinterest has changed my life…”
Responsive design is one of those words that’s thrown around a lot and hyped up as the design solution for the multi-screen world. The latest brand to try out responsive design is L’Oreal Paris.
In an effort to serve users across any devices they use, L’Oreal Paris used responsive design for its new LOrealParisUSA.com site. The site is also designed to deliver personalized, cross-device experiences based on users’ preferences and behavioral data. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site…
Whether a product sells online or not, its presence there can give a huge boost to overall sales. But how do you know which tactics work best? RichRelevance provides some insights into gauging effectiveness.
RichRelevance CMO Diane Kegley and Sr. Market Analyst Sean Pfister shared how brands can measure and influence awareness online at the recent iMedia Brand Summit.
Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.
By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine
Customers are not shy about telling the brands they do business with what they want from their customer experience. And high up on customers’ wish lists are requests for targeted messages and a personalized service that is tailored to their exact needs…