1to1Media – 3 Companies Get Personal with Customers
Wine.com, Laser Design, and HomeAway are using data to target their customers with relevant messages and to personalize their experiences.
By Cynthia Clark | Published 01/28/2013 in 1to1 Magazine
Customers are not shy about telling the brands they do business with what they want from their customer experience. And high up on customers’ wish lists are requests for targeted messages and a personalized service that is tailored to their exact needs…