E-commerce provider RichRelevance has released its new Online Consumer Report derived from analysis of customer viewing and shopping behavior on major U.S. online retail sites. The new study drills into more than 200 million shopping sessions to uncover how Americans are browsing and shopping online – and how their behavior varies depending on whether they are coming to a site from a bookmark, search engine or social network.
By Darren Vengroff, Chief Scientist and VP of Product, RichRelevance
1 Aug 2011: When done strategically, personalisation has been proven to considerably improve the bottom line. In addition to providing a unique and relevant experience for every customer, a comprehensive personalisation solution can also generate millions of pounds in attributable sales. As one of the key touchpoints in the customer lifecycle, email marketing is an important element of any ecommerce personalisation strategy.
TV-shopping business Ideal Shopping Direct says it recorded £1.1 million in attributable sales in the first month of implementing personalisation technology from RichRelevance on its website. It also saw an 18 percent increase in average order value for orders containing a recommended item. The partnership with RichRelevance is part of Ideal’s strategy to grow its product catalogue from 10,000 to 30,000 SKUs over time. It will use RichRelevance to dynamically merchandise products across all customer touchpoints, including email, online marketing campaigns and the contact centre.
Retailer experiences £1.1m in attributable sales and 18% increase in average order value.
RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced a partnership with Ideal Shopping to deliver personalised shopping experiences for customers on theIdeal World and Create and Craft websites. As a TV shopping company, Ideal Shopping customers typically come to the websites with the intention to purchase. With conversion rates already hitting Ideal Shopping’s high benchmarks, the company tasked RichRelevance with the challenge of increasing the average spend per customer through the introduction of relevant cross-sell, up-sell and personalised shopping strategies. Following a rapid four-week implementation, Ideal Shopping has experienced an increase in average order value of 18% for orders containing a recommended item, resulting in £1.1m of sales attributed to RichRelevance onsite placements.
RichRelevance, a provider of dynamic e-commerce personalisation for the world’s largest retailers, has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites.
Shoppers on these sites are now offered a variety of recommendation types based on shopping behaviour, which adjust in real time to highlight the most relevant products. Dixons expects to increase online revenue by improving conversion rates and strengthening customer relationships through the integration of RichRelevance’s technology.
Read more at Retail Technology
RichRelevance has integrated its personalisation and analytics technology online at Dixons.co.uk, Currys.co.uk and PCWorld.co.uk websites. Shoppers can now enjoy an enhanced shopping experience with personalised product recommendations as they browse through Dixons sites.
Among the barrage of marketing emails consumers receive today, you can be sure that those with generic content are most quickly diverted to the trash. As one of the key touchpoints in the customer lifecycle–website, bricks-and-mortar store, call centre, catalogue, being a few others–email marketing is an important element of any ecommerce personalisation strategy. Personalising your email campaigns will enable you to provide relevant, timely and meaningful content that fosters trust while promoting customer engagement and loyalty. Here are a few tips to keep in mind when embarking on a personalisation strategy for your email marketing programme:
Ann Summers is making visits to its website personal, thanks to the use of recommendations technology.
Shoppers on the sex toys and lingerie website will see personalised recommendations that are uniquely relevant to them, thanks to the use of RichRelevance’s enRich Personalisation Engine.