Internet Retailing — "Ann Summers gets personal with recommendations technology"

Ann Summers is making visits to its website personal, thanks to the use of recommendations technology.

Shoppers on the sex toys and lingerie website will see personalised recommendations that are uniquely relevant to them, thanks to the use of RichRelevance’s enRich Personalisation Engine.

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This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

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Internet Retailing — "Ann Summers gets personal with recommendations technology"