RichRelevance Inc., an online shopping recommendation and personalization engine for retailers, has doubled its workforce this year as it continues its growth spurt.
I don’t mean to the newspaper, I’m talking about to our offices.
RichRelevance, the rapidly growing online shopping recommendation and personalization company, has expanded its headquarters here at 275 Battery Street, spreading from the 11th Floor to our floor, and boy is it noticeable.
If more evidence was needed that shoppers are increasingly comfortable not only with multichannel shopping, but also cross-channel shopping, then look no further than the recent survey from US-based online recommendation firm RichRelevance and retail consultancy Envirosell.
The survey, conducted in New York and in London, found that one in four non-buyers left a high-street store with plans to continue shopping for the desired item online. In London, almost half of all shoppers surveyed left the store empty-handed.
By David Selinger
By Darren Vengroff
Formerly a Principal Engineer at Amazon, Darren Vengroff is Chief Scientist at RichRelevance where he helps retailers like Overstock and Sears create a more personal shopping experience for consumers. You can read more from Darren on the RichRelevance blog.
Amazon and Facebook are making headlines with the launch of a new application that allows shoppers to receive product recommendations based on Facebook preferences. Once users enable this app, Amazon is able to monitor their activity on Facebook, including what pages they like, and use that information to recommend products they may be interested in purchasing. Combining accounts with an application like this, whether specific to Amazon or other merchants, has the potential to be a compelling hybrid of social networking and shopping that creates value for shoppers and merchants.
A quarter of shoppers in the UK and America leave high street stores empty-handed and choose to complete their purchases at home according to a recent survey; internet users around the globe also searched for information about online retailers more frequently than high street stores.
A quarter of shoppers leave high street stores empty handed and purchase goods on the internet instead, according to a report released July 30 by retail consultancies Envirosell and RichRelevance.
One in four high street shoppers who leaves a store empty-handed completes their purchase on the internet instead.
That’s the findings of new research carried out by retail consultancy Envirosell and RichRelevance. Researchers quizzed shoppers coming out of London shops including Marks & Spencer, Debenhams, Primark and BhS, and find that almost half left a shop without buying.
Retailers are tasked with the ever-present challenge to give customers what they want, when they want it — and even perhaps offer customers things they didn’t even know they might want. Targeted recommendations have been helping one one retailer accomplish just that, creating an automated way to offer customers extended options with a “helping hand” while shopping online.