This past holiday season, 88% of consumers leaving or entering top retail locations around New York City reported visiting the same stores online. That’s according to a new multichannel study conducted by research firm Envirosell in partnership with RichRelevance, a provider of personalized recommendations for ecommerce sites.
As I sat down before the Augmented Reality session began at last week’s Retail Innovation & Marketing Conference, one problematic thought was running through my head:
I have no idea what this is.
Online buying is on the rise. U.S. shoppers spent $39 billion on the Web in the fourth quarter (ending Dec. 31) last year, up 3% from the year before, according to research company comScore. That number is expected to surge as more companies offer their wares online, and services such as eBay‘s PayPal and Google‘s Checkout, which just got a new vice president of commerce, streamline the buying process.
By integrating recommendations with other systems, e-retailers enhance the just-for-you experience.
At BikeSomeWhere.com, CEO Jeff Stone figured there must be a better route to serving up personalized content to his customers. So he turned to two technology vendors, one that specializes in product recommendations and the other in site search, and asked them to work together to give his customers a shopping experience more suited to their interests.
As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.
By David Selinger
Web site visitor footprints, real-time analytics, geographic micro-targeting and search engine strategies can optimize your marketing efforts. Four experts share how to use these technologies to drive sales.
Online marketers have invested heavily into sophisticated SEM and SEO techniques to drive traffic to their sites, and most are adept at creating and optimizing landing pages for a good percent of our audience. But there’s not enough time in the day to create a custom landing page for every paid search term, and no one can control where a customer lands via organic search.
Michael Redding describes the get-to-know-you game between man and machine as a version of “Name That Tune.”
Take, for example, someone who lands on an online retailer’s home page and enters a search term. The Web site can identify the person’s rough location and a bit about what the shopper wants to buy. With those two notes, the site can start figuring out who the visitor is.