At Tobi.com, an apparel retailer that emphasizes service from personal stylists, shoppers with computer webcams can view real-time images of themselves trying on recommended products. Gesturing with a thumb’s up saves the product in a virtual closet.
Ecommerce marketers need to optimize their product recommendations strategy. Simply offering suggestions isn’t enough to lift order value if those recommendations aren’t personalized and relevant for each customer. See how an online wine retailer built increased relevance into their product recommendations by considering users’ browsing and buying habits as well as logistical considerations, such as geographic region. Today, 10% of the site’s sales come from these recommendations, and the average value of those orders is 15% higher.
Just in time for the holiday season, e-commerce solutions provider RichRelevance and interactive marketing company Zugara have teamed up to provide a new way to shop in the comfort of your home. With the launch of Fashionista, all shoppers need is a Webcam and computer to begin virtually trying on every piece of clothing in an online retail store. Motion detection allows customers to control the application with the flick of the wrist while they’re standing away from their computer. In doing so, shoppers can signal their likes, dislikes, try on other items, take a photo, or share the look on Facebook.
Tobi, a small boutique in San Francisco, is the first to use a virtual dressing room that could appeal to larger retailers looking for new ways to attract and entertain shoppers.
One of the downsides of buying clothes online is there is no dressing room for you and your friends to see how the item looks on you.
But two companies are using technologies like augmented reality, motion capture and social networking to let consumers try on clothes virtually and share the experience with friends.
UPS has used augmented reality technology to take the guesswork out of shipping, and Wal-Mart has used it to do the same for buying furniture. Tobi.com, an online apparel retailer, is now hoping an augmented reality platform can help ease some women’s fears about buying clothes online.
Online shopping may be convenient, but without being able to try on clothes, it doesn’t always end well.
A new shopping application called Fashionista, available at the site Tobi.com from Zugara and Rich Relevance, brings together augmented reality, motion capture, and social networking to create a virtual fitting room where you can “try on” items — and hopefully do away with the disappointment of getting a dress, shirt, or sweater that’s totally wrong.
For fashionistas who love trying on clothes but don’t want to leave home, online retailer Tobi.com has opened a virtual fitting room.
The online dressing room is based on augmented reality technology and lets a user take a photo with a webcam and then try on and rate different outfits. The technology, called Fashionista, was created by RichRelevance, a company that focuses on online personalization technology, in conjunction with augmented reality design firm Zugara.