Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study.
Advertising Week seems to signal the beginning of the holiday shopping season, when retailers put a stronger emphasis on fine-tuning search and seem to pay more attention on Web site design.
OK, so when U.S. consumers are searching for gifts online, they apparently are most concerned about the ability to search for and find products on a retailer’s site, according to a recent report.
Shop.org Retail’s Digital Summit survey said that more than one-third of shoppers ranked the ease (or lack thereof) of finding and searching for products on a retailer’s or brand’s site their top priority when shopping online for gifts.
More than a third of shoppers rank the search box as more important when gift shopping compared with everyday shopping, according to a new study.
Consumers shopping for gifts on an e-retail site rank the ease of searching for and finding products as the No. 1 site priority, according to a survey released today at Shop.org Retail’s Digital Summit.
Interactive search experience adapts and learns throughout each shopper’s journey to surface products they want to purchase
Take a moment and think about how you interact with your mobile device, how do you research or make purchases on your mobile phone? You’ll quickly realize that your path to purchase most often begins with a keyword search, which often is vastly different than how you navigate a dot-com site or your local brick and mortar retailer.
Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change.
Hello? Is it me you’re looking for? Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. RichRelevance explore the current problem with search, in particular the findability problem and tips on how to improve your site search.
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand. But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store. How can marketers get the full benefits of personalisation without backlash from shoppers. Econsultancy provide advice on the four ways to avoid creepy personalisation.