Retailers Serving Too Many Irrelevant Results In Site Search
Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study.
Advertising Week seems to signal the beginning of the holiday shopping season, when retailers put a stronger emphasis on fine-tuning search and seem to pay more attention on Web site design.
