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Learning from experience

“There is only one thing more painful than learning from experience and that is not learning from experience.” – Archibald MacLeish

eM+C — “Study Finds Consumers Rely on Ratings, Reviews and Recommendations During Recession”

Forty-eight percent of online shoppers plan to spend less this year, but 61 percent are positively influenced by online shopping resources, according to a new study. The study was conducted

Internet Retailer — “Reluctant shoppers can be persuaded by reviews and promotions, study says”

48% of web shoppers plan to spend less this year than they did in 2008, but 61% of consumers who are reluctant to buy this year say web resources such

The “New” Rules of Customer Engagement in a Contracted Economy

Those of you working the very front lines in the retail sector know the realities of operating in this new, new economy. And frankly, we are entering un–chartered waters as

Search Engine Watch — “61% of Reluctant Consumers Can Be Positively Swayed Online”

It seems like the news about the economy gets worse by the day. If it has you scratching your head (or ripping out your hair) trying to figure out what

DMNews — “Making online shopping relevant”

A new survey by Bazaarvoice, richrelevance and Jupiter Research on online shopping behavior continues to reinforce and build on the importance of the Web in making informed decisions. Equally interesting, the

New Study Finds that Economic Recession Gives Online Marketers a Unique Opportunity to Influence Purchase Decisions

As consumers spend less and research more, they increasingly rely on online ratings, reviews and recommendations to inspire and confirm online and offline product choices

Media Post — “Online Retailers Have Opportunity To Influence Consumers”

User reviews and recommendation sites are more useful for typical online shoppers who plan to reduce the amount of money they will spend on a variety of products, according to

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