Internet Retailer — “Reluctant shoppers can be persuaded by reviews and promotions, study says”

48% of web shoppers plan to spend less this year than they did in 2008, but 61% of consumers who are reluctant to buy this year say web resources such as recommendations and promotional e-mails would help convince them to buy, according to a new study by JupiterResearch, a unit of Forrester Research Inc.

Continue reading at Internet Retailer

This post was written by RichRelevance

ABOUT RichRelevance

RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

MediaPost – Consumers Favor Search For Holiday Shopping

RichRelevance’s Acquisition of Searchandise – The Right Values and Providing True Retail Reach

Modules

Platform

Verticals

Industry Challenges

Modules

Platform

Verticals

Industry Challenges

Internet Retailer — “Reluctant shoppers can be persuaded by reviews and promotions, study says”