It’s a topic that is on the forefront of every one of our agendas: mastering the art of cross-channel optimization. Whether you are a big box retailer or a specialty chain, we are all confronted with the same core issues of delivering seamless customer experiences across our channels of business. I’ll be tackling this topic during a session at the upcoming Annual Summit (Optimizing the Cross-Channel Experience for the Anytime, Anywhere, Anyplace Consumer) along with industry notables, Lou Ramery, SVP Customer Relationship Marketing with Sears & Kmart and Lou Weiss, CMO of The Vitamin Shoppe.

We’ll be sharing some new dimensions of cross-channel retail as well as investigating some areas in need of improvement, revealed through some fun secret-shopping videos. But the heart of the program is focused on digging into the topic from every direction–from the role of mobile to customer service, coupons and loyalty programs. In preparation, we want to hear from you to make sure we cover everything you’re interested in regarding this white-hot subject matter.

Please drop me a line (daveselinger@richrelevance.com) and let me know what aspects of this topic you would like to see covered. If you have a specific question, I want to hear it so we can make sure it gets addressed in the context of this panel.

Thanks for taking time to contribute to this important discussion and I look forward to seeing you at Summit!

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Mashable - How Online Retailers Can Leverage Facebook’s Open Graph

Today, I had the opportunity to write about the Amazon-Facebook partnership on Mashable with a post titled How Online Retailers Can Leverage Facebook’s Open Graph. This post is directly tied to my ongoing interest in consumer focused applications, which has led me into the online retail space (first at Amazon.com and now at RichRelevance) as well as into the world … Continue Reading

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RichReaders,

Today, we’re starting a less-businessy side of the {rr} blog. Some of my friends and mentors are able to blend the blogs of business and personal together (e.g., Glenn Kelman over at Redfin!)–it seems silly that {rr} as the leading personalization company isn’t already making its blog a little more personal.

Today’s post is just a little thank you. A thank you to the guys who founded Skype, the people at Google who copied it to create Google voice/video, and the folks at GoGo In-Flight internet who have upgraded their network so that it’s now powerful enough to enable meaningful vid-chats–from … Continue Reading

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Over 500 people participated in the CheetahMail Annual Summit last week in New York City. RichRelevance was pleased to be a sponsor and exhibitor at the event which was themed around “The Art & Science of Customer Engagement.” From best practices to new innovations, the entire event was focused on customer relationship and success and the sessions were highly informative and entertaining. The MoMA (a CheetahMail customer) even allowed use of its highly exclusive sculpture garden for the opening night reception. As a sponsor, we welcomed the opportunity to … Continue Reading

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As an entrepreneur, I interact with many different branches of business at our various partners, customers and vendors: from sales and marketing, to engineering, to IT and corporate development. While I’ve spent the least amount of time interacting with Corp Dev, I’ve nonetheless maintained a highly ambivalent view of them—until very recently.

I’ve always been amazed at the pattern of “Buy High, Sell Low” that Corp Dev organizations tend to follow to a ‘T’. Because of the incredibly high visibility of these organizations, the force they exert on the market through this pattern is not only written about in the WSJ, … Continue Reading

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