In this volume, we discuss Data Mining and The Birthday Paradox.
Big Data has become the subject of Big Hype, much as Social Media and Mobile were recently. Our goal today is to peel back the hype and discover some of the key principles behind Big Data so we can make the best possible decisions about when, where, and how to apply it.
Today, we are introducing RichRelevance’s new communications platform, “It’s Personal.” I love this phrase because it captures the essence of our business in so many ways.
Countless factors affect online shopping, many of which aren’t well known, classified, or understood. Much like the climate system, online sales vary across different time periods–year, month, week, day, hour–with smaller levels of variability often dismissed as so much ‘noise’.
Back in 2006, when Time magazine named “You” as Person of the Year, there were mixed emotions across the board. Some thought the choice was a short-sighted gimmick which ignored other newsmakers that year while Peter Sagal from Wait, Wait…Don’t Tell Me! ventured that “if we truly controlled the media, we should have picked a much better choice for the Person of the Year issue.”
Chief Evangelist Jake Bailey talks retail targeting on iMedia Connection.