I’m proud to announce that RichRelevance took another leap ahead today in bringing dynamic personalization to retail, this time focusing on promotions with the introduction of RichPromo™.
A recent article in RetailWeek here in UK, “10 Ways to Compete with Amazon” provided wonderful insights as to how retailers can best compete with the “digital Goliath” by leveraging their strengths.
RichRelevance’s personalised recommendations technology pays dividends after helping drive incremental revenue
(NOTE: Earlier this year, RichRelevance and CNET announced their strategic partnership to integrate CNET’s rule-based Intelligent Cross Sell recommendations with RichRelevance’s behaviorally-based RichRecs™ offering to offer the industry’s first truly robust personalization solution for the world’s largest online retail sites. Patrick Monasterio is a member of the CNET/{rr} development team and is working with joint customers on integrating this new solution.)
Oh, Facebook. Everyday, we log in to check out our news feed, update our status, see who posted to our wall or tagged us in incriminating photos from last weekend. Activities that were meaningless to most of us five years ago are now ingrained into our daily lives.
A recent article in the WSJ stated that commodity price increases are taking a toll on CPG margins and profit. Prices have gone up so fast that brands are left with the decision of either passing the costs on to the consumer (“No, Mr. Bernanke, we don’t see inflationary pressure here either.” Read: Sarcasm) or finding ways to cut internal costs to keep prices stable.
Today we announced a partnership with CNET, the authority on technology and consumer-electronics products. Although most of you have probably used CNET.com for product reviews or tech news, you may not know that CNET also aggregates data on more than five million products: specs, key selling features, compatibilities, and so on.
When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.”