2020: The Year Online Shopping Became a Viral Hit

Given the limitations that Covid-19 is imposing on nearly everyone’s lives, who’d have imagined not being able to do our grocery, consumer goods, electronics, entertainment (including restaurant food) shopping from a retail location?

What’s more, there is evidence to suggest that buying habits, once changed, are likely to become permanent. It’s estimated 25% of that buying will now happen online for the foreseeable future.

For example, when was the last time you purchased printer ink at a physical store (versus having it auto-fulfilled by an ecommerce vendor). Or your household paper products, which are increasingly hard to find on shelves. Once buyers find a consumable can be found, purchased, delivered and (perhaps) returned reliably via digital, they are unlikely to ever revert to the prior analog behavior. 

This shift is also cross-generational: How many of our parents (or grandparents) just used a local grocery on-line delivery service for ordering and pickup / delivery for the first time? 

Make no mistake, it’s devastating for retailers in the short term. But unlike the last downturn which was driven by purely financial system weaknesses, this one promises to bounce right back. But will your business be ready and able to serve this new online savvy customer? 

Richrelevance customers are responding rapidly. Some are diverting all store inventory to their warehouse and increasing online purchases. Others are anticipating alternative demand and have stepped up their online marketing efforts. Overall, our platform is seeing increased online activity since the end of Feb. 

In short, online ecommerce is no longer a nice-to-have and will very quickly become more than half of our customers’ revenue. It is essential and increasingly, ubiquitous. Are you prepared? 

We will continue to monitor and support our customers and theirs, and we will get through this together.

Stay safe.

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This post was written by Robb Miller

ABOUT Robb Miller
In his role as SVP of Sales, Robb brings 20 years of experience in enterprise software sales, marketing and management, specializing in B2B and B2B2C marketing technologies. Robb has built global teams of account executives, regional sales managers, sales operations and business development staff. Prior to Rich Relevance, Robb led sales efforts at Swrve, where he launched the Media & Entertainment vertical; Stackla, where he tripled revenues in 18 months; and Livefyre, which was successfully acquired by Adobe. Robb has also held management roles at Virage (now part of HP), The FeedRoom, KickApps, and Kyte, all of which broke new ground in online video, social media and mobile content distribution.
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