Even as transparent pricing and rising B2B buyer expectations compress business margins, leading B2B sellers are leveraging eCommerce complementing traditional channels to drive digital revenue growth. At the same time, most B2B digital experiences struggle to match B2C experiences. Endless catalogs, nuanced contractual requirements, multiple buyers, integrated account managers and complex buying processes increase complexity to both buyers, as well as sellers. B2B leaders are turning to personalization to simplify, guide, and differentiate.

RichRelevance and our special guests, Forrester Senior Analyst, John Bruno, and Rachel Van West, Senior Personalization Specialist at Insight, share how B2B companies are using personalization technologies to create superior ecommerce buyer experiences.