An open innovation platform advancing inventive retail experiences
CREATE PERSONALIZED EXPERIENCES WITHIN EVERY CUSTOMER APPLICATION
BuildTM opens the doors to endless personalization possibilities, with access to API-based personalization tools that manage and route data from any source to integrate personalization into any application.
Unique to Build
SEGMENT APIs
Target customers with the right marketing message on one or multiple channels, based on behavior, attributes, interests, etc.
OMNICHANNEL DATA
RichRelevance can ingest data from any touchpoint to manage and reroute to wherever you need it.
USER PROFILE SERVICE
Identify and store real-time customer activity or query customer attributes to use within any customer application.
An Innovation Workbench
Build™ provides the building blocks needed to create innovative and differentiated customer experiences through data. The Build™ workbench helps retailers experiment and test innovative ideas and deploy them faster than ever before to obtain a clear competitive advantage.
Recommended Reading
Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
Learn how to to keep pace with the changes in the industry and the new demands of your customers with a modern personalization platform
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