We understand retail. We excel with data and analytics. Retailers need an enterprise grade CDP, that doesn’t stop at creating unified customer profiles. We put these profiles to work with out-of-the-box analytics, that can auto-create granular segments, predict likely churners, and surface marketing opportunities in real-time.
What problems does it solve?
Build or buy a CDP?
How is different from my current marketing systems?
How do I measure ROI from a CDP?
Learn this and more in this CDP e-book
Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
At the group level, the retail giant utilizes insights from the CDP to boost sales of new brands and to acquire customers for new stores.
With targeted communications, personalized recommendations, and offers across all channels, including their web and mobile app platform—the retailer saw a X percent increase in digital account growth.
Global Pizza Chain creates single view for 70 mn customers in India and gains incremental sales. Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.
This paper will take a closer look at the connection between data and revenue and at how a new class of system – the Customer Data Platform – can help bring them together.
User scenarios, and current capabilities, however, differ. It is therefore important that you define your requirements, and evaluate vendors against your most important use cases.
Customer360 is a packaged Customer Data Platform, made for retail, and complete with all must-have customer analytics models for micro-segmentation, propensity modelling.
Everything a retail marketer needs to know about CDPs
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