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Why Manthan CDP?

We understand retail. We excel with data and analytics. Retailers need an enterprise grade CDP, that doesn’t stop at creating unified customer profiles. We put these profiles to work with out-of-the-box analytics, that can auto-create granular segments, predict likely churners, and surface marketing opportunities in real-time.

Unique to RichRelevance

FASTEST TIME TO VALUE

Up and running in 4-6 weeks

FULLY SCALABLE

Truly enterprise grade with 80 mn profiles at one retailer

UNPARALLELED INSIGHTS

Predict customer propensities with high accuracy

Customers who dominated data

Relevance in Action

Have quetions, we've got answers.

What problems does it solve?
Build or buy a CDP?
How is different from my current marketing systems?
How do I measure ROI from a CDP?
Learn this and more in this CDP e-book

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Recommended Reading

Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.

Case Studies

India’s largest conglomerate

At the group level, the retail giant utilizes insights from the CDP to boost sales of new brands and to acquire customers for new stores.

Case Studies

American supermarket chain

With targeted communications, personalized recommendations, and offers across all channels, including their web and mobile app platform—the retailer saw a X percent increase in digital account growth.

Case Studies

Global Pizza Chain

Global Pizza Chain creates single view for 70 mn customers in India and gains incremental sales. Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.

White Papers

Is a CDP right for you?

This paper will take a closer look at the connection between data and revenue and at how a new class of system – the Customer Data Platform – can help bring them together.

RFP Templates

CDP++ RFP Checklist

User scenarios, and current capabilities, however, differ. It is therefore important that you define your requirements, and evaluate vendors against your most important use cases.

Data Sheets

Customer 360: Made for Retail, CDP

Customer360 is a packaged Customer Data Platform, made for retail, and complete with all must-have customer analytics models for micro-segmentation, propensity modelling.

White Papers

CDP Handbook

Everything a retail marketer needs to know about CDPs

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