Webinar: Build Your Own Recommendations
Are your recommendations as mysterious as a magic 8-ball?
It’s time to rethink your recommendation strategies.
A modern personalization platform should give you control over your strategies to deliver the right upsell and cross-sell opportunities. You should be able to analyze and activate your own data in real time to create relevant recommendations that drive higher engagement and revenue.
Black-box applications don’t afford you the opportunity to use your own data to articulate clear strategies. Instead, you’re stuck with static “You may also like” recommendations that are sterile and lack transparency.
Consider an agile, flexible approach that gives your team the tools to tailor each strategy to reflect your customer data and brand promise. We have put together a webinar on Building Your Own Recommendations to help you learn how.
In this webinar, Cam Fortin, Senior Director of Product Development at Wine.com, will share how they built their own, highly effective recommendation strategy that resulted in 15% increase in average order value and $5 revenue per click by utilizing the “Build your own strategy” offering within the Relevance Cloud™.
Join us to learn how you can translate your brand promise into tailored customer experiences.
WEBINAR DETAILS
Build Your Own Recommendations
Thursday, March 19, 2015
9:00 a.m. PST / 4:00 p.m. GMT
ABOUT THE PRESENTERS
Cam Fortin
Sr. Director of Product Development, Wine.com
An e-commerce industry veteran, Brad Cerenzia has more than 15 years’ experience as an innovator, designer and engineer working at companies like Amazon and Redfin. Currently, Brad is the Director of Data Innovation at RichRelevance, introducing proofs-of-concept with top retailers eager to establish themselves as market leaders in adapting personalization to such areas as mobile shopping, sales associate on-floor tools, fitting room technology, POS marketing, cross-channel data technologies and assisted personal shopping.
Jolie Katz
Product Marketing Manager, RichRelevance
Jolie Katz is the Product Marketing Manager for the Recommend and Discover products at RichRelevance, creating and delivering go-to-market assets that drive demand and generate pipeline for the business. Prior to RichRelevance, Jolie worked in the Consumer Insights division of the Estee Lauder companies, where she was responsible for analyzing global market and consumer trends to deliver strategic recommendations and insight to a broad range of internal departments. She received her BS in Organization Leadership from the University of Delaware.
