Going beyond standard recommendations:
– Introduction to Algorithms
– How rules can help you reach your business goals
– Admin on your site with the new Experience Browser
– Using dynamic Segmentation
– Create advanced bundles and complete the look
– How NLP can help with longtail items
– Expanding Email relevancy – Business use cases and best practises
– Getting Ready for Peak trading times
– Adding data to your catalog
– AI & Data Science workbench
Creating even more powerful experiences:
– Create placements on the fly with Experience Designer
– Tailored content experiences
– Create dynamic campaigns with new Engage Experiences
– Using Dynamic Segments for offers, campaigns, tailored experiences
How to be a business hero:
– How to measure on different KPIs
– New reports and analytics
– Advanced Personalisation Usecases
– Multi Variable Testing for your business – What you should optimize using MVT and why
Lessons from the Field & Blueprint for nailing Personalisation:
– Executive Drop in
– Planning for success
– How the Pro’s optimise – hints & tips
– How do other customers achieve success
AFTERNOON NETWORKING, LIGHT FOOD AND DRINKS
*Agenda subject to updates over the next few weeks