What is the Personalization Hands-On Training?

With the huge success of the Personalization Summits in London and New York, we had so many of you request that we bring the best practices, game changing ideas, and ability to network closer to you. Bringing back the much anticipated Personalization Practices on the road Near U! Personalization @Practice brings together our experts, executives, and most importantly, you and your peers, to learn, walk through pragmatic examples, and be inspired by how we continue to innovate around customer data management and data science to craft your iconic experiences. You’ll certanly get to meet and work through ideas with your personalization community. You will leave with the materials, ideas, and strategies to help you drive your digital growth, customer engagement, and ultimately, relevance that drives long term relationships.

Why Go?


Learn from the experts, as well as each of you who do this every day. Learn the latest on best practices, tips and tricks ...including break down example uses cases.


Hear directly from our experts and product team on getting the most out of your tools, but also how RichRelevance continues to bring practical innovation to your fingertips, including cool new features you are getting in your bag today, and it's not even the holidays yet!


Connect with your fellow personalization peers, share ideas, and set in motion the ability to continue the conversation well past this event.


How to become the #1 in personalization – Advanced use cases, thought leadership and features to leverage

8:30 AM   – Light  Breakfast 

09:00 AM – Welcome and Introductions 

09:10 AM – Getting more from RichRelevance Platform
A. Optimize for CVR
B. Optimize for AOV

– Leveraging behavioral segments
– Complete the look
– Adv merchandising
– and more!

10:10 AM – Holiday Readiness: Checklist for Results 

– Cart abandonment
– Smart Cart
– Dynamic experiences
– Micro-segments & Campaigns

10:55 AM – Break

11:05 AM – Search Optimization / Tips & Tricks

11:35 AM – Q&A

11:50 AM – Wrap up

12:00 PM – [optional] Lunch

*Agenda subject to updates over the next few weeks

Time to advance on our personalization skills