What are the key differences of RichRelevance versus other personalization providers?
The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space from simple “People who bought this, also bought that” to personalized to segments, to individualized interactions across all digital touchpoints in real time.
During this time, we have also seen several companies being formed to solve the same problem, and taking various unique approaches for the same. However, there are some key differences that you need to be aware of that make a big difference in results and ROI.
Complete Commerce Personalization Solution
Digital leaders today are keenly aware that as cost of customer acquisition goes up in Marketing, the need to create the right personalized experience once you have the attention of the customer is more critical than ever. Only RichRelevance provides a set of personalization solutions – from search, browse and navigation, to content and product recommendations – following the entire lifecycle of a customer.
Find™, our latest product, is the only full-stack SOLR based search offering that combines open source leadership with personalization to create the world’s leading commerce search that creates a full context for the customer.
This is critical because today, context is king. By centralizing all of personalization in a single platform, RichRelevance customers can leverage the unified context to create advanced treatments based on user behavior in real-time; this makes every interaction more relevant and timely, resulting in increases in RPV/RPS, basket size and not to mention, long term customer satisfaction and value.
Digital leaders today are keenly aware that as cost of customer acquisition goes up in Marketing, the need to create the right personalized experience once you have the attention of the customer is more critical than ever.
Eliminate Rules, Increase Automation
In the last few years, there has been an explosion in digital touchpoints…chatbots, digital kiosks, augmented reality and more didn’t exist 5 years ago. It is widely agreed on that all digital forums need to be personalized to provide a memorable experience, but the approach varies dramatically.
Most solutions in the market today emphasize a “rules-based” approach. But as we know, rules are brittle. And static. And they get into a spaghetti form very quickly especially if they are copied across from other channels to some of the emerging ones. All of these start to chip away at the experience, resulting in customer dissatisfaction.
RichRelevance has built Xen AI, our machine learning platform that is explicitly designed to eliminate rules and centralize the experience decisioning across all contexts. As a key design point, we chose to build it in an open and extensible manner, recognizing that a) most solutions today are a “black box” and b) do not recognize that there are data scientists who may have better models that need to be incorporated in a customer-facing solution c) learning from the last decade on driving better results that are encapsulated as over 150 strategies out-of-the-box.
Richrelevance also provides algorithmic testing with Experience Optimizer (XO) that ensures that you can experiment with different strategies and pick the winner on a per session basis in real-time, ensuring that the cost of experimentation is coming down.
Trusted by the Largest Retailers and Brands
For over 10 years, 200+ of the world’s most innovative and leading retailers and brands have trusted RichRelevance to personalize the digital transactions for billions of individual customers. To ensure that we could scale reliably while delivering best-in-class performance, we made a conscious decision early on to build our own data network and infrastructure, instead of relying on 3rd-party providers, such as AWS, which also competes directly with our customers across multiple verticals.
Today, our 14 global and geographically diverse data centers and massive Hadoop installation set us apart from the market and provide a level of scale and capability that no other provider can match. It allows us to easily handle over a billion daily decisions, seamlessly scale with customers, and deliver 99.999% uptime for the last six years and running. That plus a world-class customer success and professional services organization give us the ability to meet the demands of any enterprise-level organization, regardless of size, complexity, and mission.
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RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.
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