Amplience and RichRelevance Announce Open eXperience Cloud for Brands and Retailers

Strategic Alliance Provides a Best-of-Breed Alternative Joint Solution for Dynamic Content Personalization

19 June 2018, London, UK and New York, New York –  Amplience, the global leader in cloud delivered Rich Media, Content Management and Asset Management Software-as-a-Service, and RichRelevance, the global leader in Experience Personalization, today launched a joint solution called the Open eXperience Cloud (OXC) that gives brands the power to deliver richly personalized 1:1 shopping experiences.

Recognizing the need to engage with customers through relevant digital content and provide them with truly memorable digital experiences, Open eXperience Cloud combines Amplience’s dynamic content production and delivery capabilities with RichRelevance’s content personalization to deliver a best of breed solution that bridges the gap between marketing and commerce clouds.

In addition, Open eXperience Cloud integrates with existing commerce platforms such as SAP Hybris, Salesforce Commerce Cloud, IBM Watson eCommerce and Oracle, enabling rapid deployment and Return on Investment (ROI) and low Total Cost of Ownership (TCO).

Using Open eXperience Cloud, marketing and merchandising teams can realize the benefits of integrated content intelligence by deploying a rich array of content to all digital touchpoints. Experience optimization is controlled by sophisticated Artificial Intelligence (AI) and Machine Learning (ML) algorithms that deliver the most effective combinations, in real time, to drive sales and margin performance.

James Brooke, Founder and CEO of Amplience, commented: “Through this deep collaboration with RichRelevance we are bringing to market an open and innovative solution to the experience personalization conundrum. Open eXperience Cloud will give digital business leaders the ability to create meaningful and memorable customer experiences that increase spend and build brand loyalty, while utilizing their existing platform investments, all at a low Total Cost.’

Raj Badarinath, VP Marketing and Ecosystems at RichRelevance, commented: “The digital landscape is more competitive and complex than ever. Customers are sometimes not aware that there are better choices than the large monolithic players when it comes to dealing with dynamic content personalization. Our work with Amplience on the Open eXperience cloud challenges the status quo and brings openness and choice to the market.”

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Notes to Editors:

About Amplience
The Amplience platform signals the end of today’s content production and publishing bottlenecks, accelerating processes and transforming assets into reusable, highly engaging digital content that can be delivered consistently across every customer segment, channel and locale.

With Amplience, branded manufacturers and retailers finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity – all without scaling costs.

More than 200 of the world’s leading brands, including Tumi, Crate & Barrel, Shop Direct, Liberty London, Mulberry, Nelly, Otto and Boohoo benefit from our specialized digital shopping solutions.

For more information on the Amplience platform and the Retail Engagement Platform, including Dynamic Content, please visit

About RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, visit

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This post was written by Harriet Fletcher

ABOUT Harriet Fletcher
Harriet is Director of Marketing in EMEA for RichRelevance and is responsible for all marketing activities across the region.
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