Author Archives: L2 Inc.

L2 Inc.

L2 is a member based business intelligence firm that benchmarks the digital performance of consumer brands. Our research currently spans 16 regions and covers 10 industry verticals including: Luxury, Beauty, CPG, Retail, Sportswear, Food & Drink, Consumer Electronics, Hospitality, and Auto. L2 helps senior leadership assess their digital performance and shape their digital roadmap to achieve greater ROI on human, creative and financial capital.

Omnichannel Personalization - Personalization | September 14, 2015

L2 Guest Blog Post: Who Are the Leaders in Omnichannel Retail?

To be successful in omnichannel retail, brands need to combine the advantages of both e-commerce and physical retailing. The top brands in omnichannel follow strategies like leveraging physical stores as fulfillment centers and utilizing technology to engage consumers.