Burgers & Shake-ups: Digitising the Drive-Thru
A plan by fast food giant McDonald’s to bring Digital Experience to the drive-thru could be a risk, it has been warned.
The company has announced plans to make it’s biggest deal in two decades – the purchase of tech firm Dynamic Yield for more than $300 million. It will allow McDonald’s to incorporate the firm’s technology at drive-thru locations to react to various factors, such as weather and demand inside the restaurant.
