RichRelevance Announces Changes in Executive Leadership Team

Promotes Seasoned Executives Sarath Jarugula to President & CEO, Raj Badarinath to CMO 

San Francisco, CA – May 04, 2020 RichRelevance, the global leader in Experience Personalization, today announced that as part of succession planning, Sarath Jarugula will become the President & Chief Executive Officer (CEO), and Raj Badarinath will become the Chief Marketing Officer (CMO) effective immediately.

Sarath Jarugula has served prior roles of President and Chief Product Officer at RichRelevance, and already had oversight and broad responsibility for products and engineering, customer success, professional services and support. With a strong technology background of building enterprise-scale AI solutions, Sarath brings a deep understanding of customer needs working with leading companies such as Sysomos, LucidWorks, Inquira in the martech and retail industry and the ability to rapidly execute on creating innovation for our customers in these unprecedented times.

Raj Badarinath has served as Vice-President of Marketing & Ecosystems, with responsibilities for a broad swath of marketing initiatives from marketing strategy, positioning, branding and communications, alliances, cross-sells and product marketing. His background in software marketing and global communications over the last two decades with high growth companies such as Nutanix, 2Checkout, Capgemini, PeopleSoft and Infosys and deep knowledge of industry solutions will help serve our customers well as they navigate uncertain waters.

“I’m honored by the faith that the board and the team have bestowed in me,” said Sarath Jarugula, President & CEO, RichRelevance, “We have a terrific set of assets – great customer base with over 200 Retailers and brands globally, an incredible team, innovative technology and now with the Manthan solutions, our customers can now leverage the right set of unified solutions to drive an algorithmic business. The divide between digital and retail can be bridged with experience personalization, real-time customer data platform and cross-channel marketing orchestration. We will continue to accelerate our AI platform leadership in the marketing and personalization space.” 

“RichRelevance is well-known in the industry today as a pioneer in hyper-personalization,” said Raj Badarinath, CMO, “Retailers today are looking for partners who can add value immediately to their business. I’m looking forward to helping our customers innovate and thrive in any market condition. With Manthan, the leader in customer analytics and data platforms, we have a unique position of being independent and best-of-breed in the personalization space and providing a choice from being locked-in with legacy platforms. I’m excited to work closely with Sarath and the extended team.

The company also noted that Michael Ni will become a strategic advisor to the CEO and will be leaving to pursue other professional interests. 

“Sarath and Raj have demonstrated an excellent track record in the last 3 years in helping RichRelevance transform from a single product solution, to a full-fledged personalization platform”, says Bill Pearce, Executive Chairman, RichRelevance, “We congratulate them on their well-deserved promotions, and wish them the best as they take the company to the next level.”

RichRelevance also recently announced joining of forces with Manthan to consolidate their category-leading businesses to become the world’s largest specialist provider of personalization this year.

Learn more about how this strategic partnership can help your business.

About RichRelevance

RichRelevance is the global leader in Experience Personalization, driving digital growth and brand loyalty for 200 of the world’s largest B2C and B2B brands and retailers including REI, Burberry, LL Bean, CDW, ShopDirect, ATEA, Komplett, Coop.SE and Office Depot. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real-time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 44 countries from 9 offices around the globe.

For Press and Media Inquiries: 
Raj Badarinath 

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