Consumers rank ‘cool’ vs. ‘creepy’ technologies
Facial recognition technology that identifies a shopper as a loyal customer and relays their preferences to the in-store salesperson ranked as one of the top “creepy” technologies among consumers in the third annual “Creepy or Cool” report from RichRelevance. The study surveyed more than 3,500 global consumers in the United States, United Kingdom, France and Germany about such customer experience innovations as artificial intelligence and in-store robots. (All stats in article are for U.S. consumers.)
