CRM Blog — “Get Changed Right in the (Online) Store”
The harder retailers work to get us to buy on their products, it seems, the lazier we can be.
Who needs to go into the store now that product recommendation engine RichRelevance and interactive marketing firm, and member of the Augmented Reality (AR) Consortium, Zugara just unveiled Fashionista, a solution that allows shoppers to try on items using a computer and Webcam.