Direct Commerce – Monsoon Accessorize uses multichannel data to enhance customer offers
Monsoon Accessorize is using multichannel data sources from both its in-store and online customers to deliver unique personalised offers via emailed receipts. The move sees the fashion chain provide its customers with the most sophisticated and relevant offers of any multichannel retailer. Establishing itself as the leader in offline personalisation, Monsoon Accessorize is providing highly targeted product recommendations and offers via emailed receipts across its 321 UK stores.
