Experience Personalization (XP) News – Friday Roundup – Feb 23

Happy Friday, awesome XP Adventurers!

Here are 5 articles that caught our attention last week that we rounded up for you… enjoy!

1.    The Most Successful Brands Focus on Users — Not Buyers (HBR)

What makes a brand successful in the digital age? Traditional brands focus on positioning their brands in the minds of their customers. Digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.

2. RichRelevance Appoints Amanda Berger As Chief Customer Officer

RichRelevance announced that Amanda Berger has been appointed Chief Customer Officer. In this role, Berger will drive RichRelevance’s continued commitment to customer success (you!) as an increasing number of retailers and brands turn to RichRelevance to grow their business and deepen customer engagement through memorable personal experiences.

3. Grocery chain Albertsons to acquire Rite Aid (CNBC)

Grocery chain Albertsons plans to acquire the remainder of Rite Aid that isn’t being sold to Walgreens Boots Alliance. The combined company will have a value of roughly $24 billion, including debt. The two will have about 4,900 locations, 4,350 pharmacy counters, and 320 clinics.

4. Barneys Aims to Reinvent Luxury Marketing for Younger Shoppers

Terrific article describing Barneys’ transformation to attract a whole younger generation of shoppers… more edgy, more experimental and strategic deployment of technology.

5. 2018 Fjord Trends – Design and Innovation from Accenture Interactive (Research)

A fantastic report – beautifully produced, and with thought-provoking content – makes me happy as a marketer. Read about key trends that the Fjord team has identified, including:

  • Physical fights back
  • Computers have eyes
  • Slaves to the Algorithm
  • And many more

Enjoy your weekend,


P.S. Tell us if you liked this edition! Tweet to us @richrelevance

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This post was written by Raj Badarinath

ABOUT Raj Badarinath
Raj Badarinath is the CMO at RichRelevance, where he’s enabling retailers and brands compete on memorable digital experiences. With over two decades of experience in Software/SaaS, Raj is responsible for driving growth via global marketing and communications initiatives for the company, from strategy, positioning & differentiation to demand generation, branding, alliances, martech and product marketing. His prior background over the last two decades were with high growth startup companies with successful exits such as Nutanix (NASDAQ:NTNX), 2Checkout, PeopleSoft and systems integrators such as Capgemini and Infosys. He’s lives in the SF Bay Area with his family and is a dog lover.
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