Find™ The Only Personalized Commerce Search Engine Using Three Layer Personalization (3LP)

Personalization is often synonymized with relevance, and relevance is delivered effectively when there is an understanding of the context of a situation. At a very granular level, context as it is related to Commerce Search is derived from understanding who the user is, what the user is communicating, and in what channel the user is communicating their message. It is the ability to understand who an individual is and the context in which they are searching. It is knowing what he or she is searching for, on what device and most importantly how successful their search was. Without this understanding, Search query results often fall flat, lack relevance and disappoint users.

To enhance the user experience, drive clicks, conversion and ultimately customer satisfaction RichRelevance has created a Commerce Search solution that considers context and incorporates three layers of personalization.

RichRelevance Find™ is an innovative new Commerce Search solution that applies personalization at indexing, query time and at the dashboard level so shoppers receive more relevant results – in real-time. Find develops comprehensive affinity models for every product subcategory, product attribute and shopper. Then Find automatically manages how much personalization is applied as shoppers interact to get the most relevant products in real time.

This cautious and finessed type of personalization can only be accomplished by incorporating various levels or layers of personalization at different points in the Search functionality. With 3LP results are highly curated and personalized when appropriate and lightly peppered with personalization when catalog browsing is deemed more suitable.
RichRelevance Find™ delivers unmatched personalization for every Commerce Search experience by deploying 3LP into every query for every shopper, anonymous or recognized.

To learn more about the Three Layers of Personalization and how they enhance the customer experience please read our brief: Find™ The Only Personalized Commerce Search Engine Using Three Layers of Personalization.


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This post was written by Jolie Katz

ABOUT Jolie Katz
Jolie Katz is the Director of Customer & Content Marketing for RichRelevance.
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