How a swim and yoga apparel retailer uses AI to guide shoppers through its huge selection
Spiraledge taps natural language technology from RichRelevance Inc. to improve product recommendations and generate “good friction” for online shoppers.
Increased competition for web traffic and the rising costs of customer acquisition continue to make ecommerce more challenging. To mitigate those problems, Spiraledge Inc., a retailer of swimwear and yoga gear and apparel, is using artificial intelligence (AI) technology to make the most out of every consumer visit.
