McDonald’s acquires AI firm

Burger giant McDonald’s is acquiring an artificial intelligence (AI) company for at least $300 million

The purchase of Dynamic Yield is part of the fast food chains goal of providing a more digitised and personalised service.

It will allow McDonald’s digital drive-thru displays to show menu items based on the time of day and weather and display items based on their popularity while recommending additional items.

Read More

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts