Mobile Marketing – Spotlight: Rich Relevance
When discussing the role mobile plays in the retail experience, one word crops up again and again – omnichannel. Most retailers now realise that mobile, ‘big web’ and physical stores don’t exist in isolation. Customers research online and buy in store, just as they research and compare prices on their phone in store, before deciding whether to buy there and then or go somewhere else, digitally or physically, to get the item cheaper.
