Experience Personalisation

Thank you for joining our Experience Personalisation Summit.
During the event we learnt how, in the experience economy, the market disproportionately rewards those focused on staging unique, memorable and personal experiences; at all times and wherever a customer chooses to engage. Neither Marketing nor Commerce Cloud solutions provide a real-time, interactive experience that is relevant to the customer. As a result, customers are often left dissatisfied. This leads to an experience gap in the customer journey.

This heralds a new way of thinking about personalisation in 2018, towards individualisation from mere segmentation. Towards staging memorable experiences instead of merely selling goods and services.

Revisit the presentation content delivered during our EMEA personalisation summit below and let’s continue the conversation about how we can help you turn singular digital interactions into personal experiences.