Personalization Lessons From B2B eCommerce Pioneers
B2B buyers have embraced the rapid shift to eCommerce and online channels. But, the intricacies of account structures, custom catalogs, and variable pricing add unique challenges for businesses seeking to make the online browsing and buying experience as seamless as possible.
In this session, Staples Canada and Insight Direct UK talk about the role of personalization to drive shopping efficiency, upsell and cross-sell and grow lifetime value in the B2B world.
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