Pop-up book shop conquers online competition using AI

In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.

Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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