IT Pro Portal – The changing face of personalisation technology in retail
We all know that the volume of data we’re producing in our daily lives is increasing all the time. From our collective addiction to social media and smartphones, to online banking and consumption of news, we’re constantly outputting a stream of tiny data points to companies that provide us with services.
Although this may be slightly disconcerting for some, there are undoubtedly many benefits to be gained from sharing data, and from companies using it in responsible ways.
