Four reasons you should invest in a Customer Data Platform
To compete with your digital born counterparts New age companies are using data as an organization wide strategic asset, and as a CDP helps you with aggregating your first party customer data, make it available for analysis, and for creating customer segments for marketing and other customer facing functions
To know your customers’ past, and predict their future A CDP with Machine Learning algorithms tells you about your customer preferences, and also predicts what they’re likely to do next, so marketers can target them contextually without having to guess what a customer will engage with
To set the marketer free, quickly The initial set up time for most data projects is overwhelming and yet, these databases end up belonging to the IT team. This changes with a packaged CDP that is designed to serve marketing’s requirements, and can be implemented in a few weeks, thanks to pre-built connectors and vertical specialization.
To future proof your martech stack As marketing’s goals evolve rapidly, traditional customer engagement approaches spell disaster. The need last year was to collect data in batches and perform analysis on it to create a campaign. Today, however, to deliver a great experience, brands need to unify and update customer records in real-time, for e.g., as a transaction happens.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.
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