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BuildTM opens the doors to endless personalization possibilities, with access to API-based personalization tools that manage and route data from any source to integrate personalization into any application.

Unique to Build

SEGMENT APIs

Target customers with the right marketing message on one or multiple channels, based on behavior, attributes, interests, etc.

OMNICHANNEL DATA

RichRelevance can ingest data from any touchpoint to manage and reroute to wherever you need it.

USER PROFILE SERVICE

Identify and store real-time customer activity or query customer attributes to use within any customer application.

An Innovation Workbench

Build™ provides the building blocks needed to create innovative and differentiated customer experiences through data. The Build™ workbench helps retailers experiment and test innovative ideas and deploy them faster than ever before to obtain a clear competitive advantage.

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Recommended Reading

Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.

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Data Sheets

Xen AI Datasheet

Xen AI is the next generation of artificial intelligence (AI) focused on experience personalization.

White Papers

Forrester: Total Economic Impact

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization capabilities using the Relevance Cloud™.

White Papers

Solving 5 User Matching Challenges

This paper shares how you can leverage user ID matching and RichRelevance features to identify users and motivate shoppers to log in.

White Papers

How to Innovate Fast in Retail

Learn how to to keep pace with the changes in the industry and the new demands of your customers with a modern personalization platform

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