American supermarket chain

Achieves 3% incremental sales with personalized marketing

Present in Eastern United States, since 1930

“Our partnership with Manthan and use of their customer analytics solution to power our digital engagement and personalization platform, has helped us deliver the kind of contextualized digital experiences and interactions that consumers are expecting from their brands of choice. And most importantly, we’re seeing these efforts translate into incremental sales and profits for our retail clients. At the end of the day, that’s what it’s all about.”

– Randy Crimmins, Chief Strategy Officer at Relationshop

ABOUT THE CLIENT:The client is one of the largest privately-owned retail chains in New England, and has been in operation since 1930s. Headquartered in Massachusetts, it is listed in Forbes Top 500 private brands and specializes in grocery, fresh foods, pharmacy and other prepared foods.

BUSINESS PROBLEMS:

• Poor customer engagement and low conversions from marketing campaigns
• Multiple channels were deployed, however, there was no integration among digital systems and communications were the same for all customers
• Low digital penetration on e-commerce and mobile app channels, customers did not find the messages and offers unappealing

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