• SEGMENT: B2B IT Infrastructure and System Integration
• PRODUCT: Recommend and Discover
• CHALLENGE: Complex Account Permission and Product Compatibility
• RESULTS: Up to 20% increase in Basket Size

Atea, the market leader in IT infrastructure in Europe’s Nordic and Baltic regions, offers a full range of hardware and software solutions to business and public-sector organizations. Atea specializes in helping their customers maximize productivity from their IT investments. Atea is headquartered in Oslo, Norway with 87 offices in seven countries, Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia.

Atea set out to improve their customer experience on their eshop https://www.atea.dk/eshop/ through a strategic personalization initiative. They needed both a partner and platform that understood how their complex business differed from traditional B2C retail and solve for the complexities and nuances of the B2B challenges they faced. Atea required a trustworthy partner that could scale for the enterprise, manage complex product compatibility challenges and accommodate for diverse and restricted catalogs across customer accounts.

Allan Bo Christiansen, Digital Business Developer at Atea explained:

“Atea has very complex and interesting needs when it comes to personalization which is why it was so important to have a provider we could trust and that could handle the complexities of our business. RichRelevance was the only provider that clearly demonstrated their success in handling complex B2B use cases and had the ability to scale and comply with privacy requirements.”