Retail Customer Experience — "RichRelevance unveils open-source retail personalization testing tool"
RichRelevance, a provider of e-commerce personalization for retail, today introduced RecLab, a new open-source project designed to spur innovation in retail personalization. RecLab enables academics, researchers and developers to dynamically test and validate their recommendation algorithms in a live e-commerce environment. Traditionally, researchers have had to work with isolated data sets in order to protect sensitive consumer data.