Venture Beat – RichRelevance acquires Avail to aid its international expansion

RichRelevance, a company that delivers personalized product recommendations for online customers and retailers, announced earlier today that it has acquired Avail, Europe’s largest provider of online merchandising platforms.

That means that customers of many popular international online retailers may soon begin noticing increased relevance in offered recommendations and more tailored virtual storefronts based on their shopping preferences and habits.

RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to customers. It delivers over one billion product recommendations daily and the company boasts a client base that includes Walmart, Sears, and Target.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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