RichRelevance Concludes Successful EMEA Personalisation Summit, Announces Awards for Personalisation Excellence

Over 100 Retailers and Brands from across Europe participated in focused sessions for best practices in personalisation, networking with industry peers and heard new use cases on how businesses are enabled by hyper-personalisation

 London, UK, March 18th, 2019 RichRelevance, the global leader in Experience Personalisation, has just concluded its 8th annual EMEA Summit, Rethink Personalisation, which took place on February 26th – 27th 2019 at Hanbury Manor in Hertfordshire. The Rethink Personalisation summit is the only European forum to be dedicated exclusively to the subject of Hyper-Personalisation.

Showcasing the future of retail and brand customer experience, the event focused on educating brands and retailers on developing stronger and more personal relationships with customers.

“Consumers now expect a unique, tailored experience wherever they shop. The basic ‘People who bought this also bought” is not enough to meet the demands of today’s online shopper. Brands and retailers need to curate personalised experiences for each individual customer to remain relevant and stay ahead of their competition,” said Henrik Nambord, VP of EMEA at RichRelevance.

The event provided attendees with practical tools and real-world advice on how to deliver personalised experiences across multiple channels. The conference introduced significant AI and machine learning enhancements to the Personalization Cloud™ platform to help retailers and brands recognise the customer as an individual, understand the reasoning behind consumer choices and inspire customers with tailored content.  In addition, high-profile presentations focused on real-life results of using this technology to improve personalisation.

Highlights of the event included:

In conjunction with the Personalisation Summit, RichRelevance launched its “Personalisation Excellence Awards” to celebrate top customers in key categories. The 2019 Award winners are:

Best Use of Data Science – This award is for the most effective and differentiated algorithm built with the Data Science Workbench™


Using RichRelevance’s Data Science Workbench Coop.Se were able to create a differentiated replenishment strategy to improve the customer experience for their shoppers. Dramatically reducing the time it took to add items to cart and increased the sales from this specific recommend module by more than 300%.

Best Omnichannel Personalisation Initiative – This award rewards the retailer who has been able to make significant inroads into connecting sales channels to improve the customer experience.

WINNER: Dixons Carphone

Dixons Carphone has successfully brought together online browsing behaviour with email communications to implement helpful content such as buying guides into the customer journey to help purchase decisions. This has resulted in Currys’ PC World seeing an online conversion from this email communication increase by 160%, and a significant improvement in the customer experience.

Excellence in Personalisation Application – This award recognises the retailer who has shown the greatest initiative to engage in personalisation best practices, optimisations and/or testing initiatives.

WINNER: Office Depot EMEA

Office Depot EMEA is ambitious to adopt best practices, and to test and optimise the customer experience. Initiatives include, but is not limited to, re-designing its item page, moving placements higher up the page and expanding the zones, leading to a 98% increase in attributable sales. Optimisation work on cross sells on the add to cart page saw 92% increase in attributable sales.

 Most Visionary Experience Personalisation – This award rewards the retailer who has developed the most strategic personalisation strategy with a full lifecycle personalisation roadmap.


Working together, and RichRelevance have created a joint strategic personalisation roadmap with clear goals, a shared vision and detail around what initiatives and in what order to prioritise. The roadmap covers many very visionary use cases and is evidence that sees personalisation as key to compete on customer experience in the next years.

Personalisation Innovator of the Year – Recognising the retailer who has shown the most forward thinking, differentiated and innovative ideas and initiatives in personalisation, driving KPIs.

WINNER: Verkkokauppa

Verkkokauppa is at the forefront of innovation in personalisation providing a consistent personalised experience for its customers across all digital touchpoints. A couple of highlights are: one of the most advanced mobile experiences, and an innovative 404-page which shows relevant and personalised alternatives if a searched product is no longer available.

Congratulations to all our award winners!

The Richrelevance US Personalisation Summit will be held on May 9th in New York City.  Please reach out to your Customer Success Manager for details.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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