RichRelevance to Present at B2B Online Conference

CMO Mike Ni featured as keynote panelist on digital transformation through AI-driven personalization

San Francisco, Calif. – Nov. 9, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that CMO Mike Ni will share strategies and insights on B2B personalization at the upcoming B2B Online conference on November 12 – 14, 2018 in Miami, Florida.

Ni will participate in a keynote panel on “The Digital Transformation Of The B2B Industry: A Close Look At Future Growth Opportunities” alongside executives from Ferguson Enterprises, Agilent, and Genuine Parts Company. The discussion will provide insights into how B2B companies can stay relevant and competitive in a rapidly evolving landscape, including the critical role of AI-driven personalization in meeting new customer expectations for the B2B experience and treating every business – and every buyer – as an individual. The panel takes place on November 12 from 8:55 – 9:25 am ET at Turnberry Isle Miami.

“Business buyers now expect a self-service, consumerized experience,” explains Ni. “Experience Personalization is the only way for B2B digital leaders to drive differentiation and growth as they look to be the Amazon of their category … before Amazon is. RichRelevance brings a proven track record of B2B personalization success with innovators such as CDW, HD Supply, and Japan’s Monotaro to help B2B leaders create a superior digital experience.”

B2B Online East is the leading digital conference for manufacturers and distributors. The event is designed to empower B2B innovators to meet, collaborate and learn about the newest strategies to reshape digital marketing and bring customers the best possible online experience.

To learn more about how Richrelevance helps leading B2B companies with their strategic personalization initiatives, schedule a meeting with us at the show.