SmallBizTechnology.com — “Selling With Personalization: Why Amazon.com Succeeds and You Can Too”

One of the most powerful features of Amazon.com’s service is the recommendations it gives to customers who are looking for books and other products they purchase. Having all sorts of options such as being able to see great photos of products and knowing that shipping is free is nice, but being able to know what other purchased can do the most in helping you decide what product is best for you.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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