Individualization - RichRelevance

ACCELERATE FROM SEGMENTATION TO INDIVIDUALIZATION

Use AI-driven personalization strategies for a segment of one

Detect and recognize digital signals across the customer lifecycle and create differentiated, on-brand experiences that inspire loyalty and drive increased revenue.

Unique to RichRelevance

REAL-TIME USER PROFILE

Use real-time behavioral cues and data to create a customer profile to guide consistent, individualized experiences across all channels and contexts.

FULL SPECTRUM AI

An evolving, comprehensive set of supervised and unsupervised predictive models future proofs your investment and ensures the right context-relevant algorithm or ensemble is applied to every decision.

EXPERIENCE OPTIMIZER

Replace manual A/B tests with a patented 2-tier AI-decisioning engine that automatically identifies and selects the best combination of strategies for every customer interaction.

BRAND BUSINESS CONTROLS

Use the advanced merchandising and brand controls to craft customer experiences that are aligned with specific business goals – engagement, conversion, replenishment, or margin management.

UBIQUITOUS INTERACTIVITY

Detect and recognize digital signals across the full customer lifecycle, guiding customers with a continuous conversation that understands their full context.

REAL-TIME INTERACTIVE DASHBOARDS

Gain a complete view of your shoppers, products, and placements and how you’re performing across multiple dimensions and KPIs and use the agile controls to adjust strategies on the fly.

Bridge the Gap Between Marketing and Digital Commerce

Solving for individualization is one of the most vexing problems for today’s digital marketers. Using real-time data and a variety of AI techniques, RichRelevance allows brands to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.

Modules

Platform

Verticals

Industry Challenges